Automotive · Marketplace

38 booked meetings in 44 days, $1.4M in pipeline.

booked meetings in 44 days

The challenge

SellMyRide needed to break into the franchised and independent dealer market cold, with no warm introductions and a buyer that ignores generic vendor pitches.

The approach

Built the outbound system across cold email through Instantly and LinkedIn
Targeted dealer principals and used car acquisition managers by role
Sequenced and personalised at scale, leading with a store level hook
Qualified replies fast and booked the meeting while interest was high

The result

38 booked dealer meetings in the first 44 days
$1.4M in pipeline generated
A system that keeps producing dealer meetings every week

Connected with: Dealer principals and used car acquisition managers

Evidence and measurement

Reported window: the first 44 days. Reported outcome: 38 booked dealer meetings. Outreach used cold email and LinkedIn and targeted dealer principals and used-car acquisition managers.

Reported period: First 44 days
Outcome definition: The reported outcome is 38 booked dealer meetings. The public record does not publish a universal meeting qualification rubric or an attendance rate.
Target audience: Dealer principals and used car acquisition managers
Channels in the public record: Cold email, LinkedIn outreach, Reply qualification and booking

What this record can support

This page supports the specific public outcome stated above for SellMyRide. It is one first party observational record and is not a controlled experiment, industry benchmark, forecast or promise that another company will achieve the same result.

Limitations

The reported 1.4 million dollars is attributed pipeline, not independently audited revenue, and pipeline should not be read as cash collected.
The public download does not expose campaign level messages, account denominators, reply logs or a control group.

Review the complete client results methodology, or download the source-aligned CSV and JSON records. Both files are regenerated from the same case study data during every production build.

Meetings booked38

Days elapsed44

Each bar labels the exact stated result.