What does Provena do?

Provena is a go to market implementation partner. We build and run the full system that turns strangers into booked revenue. Cold outreach, organic content, landing pages and custom software, run as one motion across the top and middle of your funnel, with a trained sales layer that qualifies replies and books the meeting.

How quickly will I see qualified meetings?

Most systems we build book their first qualified meetings within 14 days of launch, with a full ramp to steady weekly meetings by around week four.

What channels do you use?

Cold email, LinkedIn outreach, organic content and SEO at the top of funnel, with landing pages and custom software in the middle, run together so a buyer is reached the right way at the right moment.

Who does Provena work with?

B2B teams with a proven offer that want a go to market system without building an in house sales team, across industries including automotive, investment, capital, events and tech services.

For B2B companies ready to implement go to market

Your go to market engine. Built, run, and tuned for you.

Q: Is this just cold email?

No. Cold outreach is one layer of the system. We implement go to market across cold email, LinkedIn, organic content, landing pages and custom software, then tune the funnel from reply to booked to closed.

We implement a full go to market system across the top and middle of your funnel. Cold outreach, organic content, custom software and landing pages, run as one motion that turns strangers into booked revenue.

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Published client results

Customer proof you can inspect.

6 public case studies sit inside the client wall. Hover or focus any card marked Case study to open the evidence before reading the full breakdown.

Sunshine GoldClient

4PropertyClient

AI Automotive SummitCase study

Oakmore LabsClient

Optimo CapitalCase study

RoundTechSquareClient

Hot RocksCase study VettXCase study SellMyRideCase study RibitCase study

SnipeClient

Sunshine GoldClient

4PropertyClient

AI Automotive SummitCase study

Oakmore LabsClient

Optimo CapitalCase study

RoundTechSquareClient

Hot RocksCase study VettXCase study SellMyRideCase study RibitCase study

SnipeClient

The go to market system

One operating system. From first signal to closed revenue.

System mandate

Create demand, capture intent and track the commercial outcome in one accountable motion.

01

Top of funnelOutbound and demand

02

Middle of funnelCapture and convert

03

CloseBooked revenue

Every stage reports back to the Provena CRM.

01

Top of funnel

Outbound and demand

We put your offer in front of the right buyers across the channels that actually book meetings.

Cold email
LinkedIn outreach
LinkedIn organic content
SEO

02

Middle of funnel

Capture and convert

We catch the intent we create and warm the buyer before they ever speak to you.

Lead capture pages
A conversion optimised website
A pre call page that educates the buyer

03

Close

Booked revenue

Every booked call flows into the system we built, tracked from reply to closed.

Booked calls, then pipeline, then closed revenue
The Provena CRM and reporting layer that runs the whole motion

Provena CRM analytics dashboard showing pipeline, weighted value and win loss analysis

The reporting layer that runs the whole motion, built and run by us.

How the system runs

How every signal becomes attributed revenue.

One continuous record joins demand, identity, conversation, handoff, pipeline, and commercial outcome. The interface makes the movement visible.

Revenue signal observatory

One motion from market activity to attributed revenue

Fully instrumentedProduct view

01Top of funnel

Create and detect demand

Identify the right account, create attention, and capture the first commercial signal.

Apollo

Clay

Prospeo

BounceBan

02Middle of funnel

Resolve and qualify intent

Join identity, context, and engagement before the system chooses the next action.

Smartlead

PlusVibe

Aimfox

Wistia

Typeform

OpenAI

03Bottom of funnel

Progress and attribute revenue

Carry the opportunity from booked call to a source backed commercial outcome.

n8n

SlackGoogle Meet Fathom

Fathom

HubSpot

Notion

Product evidence

The reporting layer behind the motion

Source retained

Provena analytics

Provena CRM analytics showing pipeline value, weighted value, lead scores, pipeline trend, and win loss analysis

One shared evidence layer

Workspace brainLead warehouseOrchestrationRevenue attribution

Email

SEO

Website

Calls

CRM

One motion, every channel fully instrumented

Why teams pick Provena

Where we shine.

Six reasons B2B teams hand us the whole go to market motion, not just a channel.

Full funnel, not one channel

We run top of funnel to closed revenue as one motion, not a single tactic bolted on.

We build the software

Custom CRM and reporting built on our own stack, so the system you run is yours.

Speed to market

Your first campaigns go live in two to three weeks, not two to three months.

Precise data

Tight ICP, verified contacts and signal based targeting. No spray and pray.

Omni channel

Cold email, LinkedIn outreach, organic and SEO, all instrumented together.

Full transparency reporting

Weekly live dashboards from the Provena CRM, with every number visible.

Free tools

Free tools to sharpen your outbound.

Grade your cold email, check deliverability, verify addresses and level up your LinkedIn — free, no catch.

Instant

Cold Email Grader

Score your cold email, flag spam-trigger words and get specific fixes.

Try it free

Instant

Spam & Deliverability Checker

Catch spam-trigger words, risky links and red flags before you hit send.

Try it free

Instant

Email Verifier

Check format, mail server (MX), free vs business, disposable and role-based.

Try it free

AI

LinkedIn Post Generator

Turn a topic into a scroll-stopping, ready-to-publish LinkedIn post.

Try it free

Instant

LinkedIn Post Ranker

Score a post on hook, value, readability, CTA and virality, with fixes.

Try it free

See all free tools

Everything in one place.

Browse tools

What clients say

Real words from real client work.

“Before Provena we were searching for a reliable channel for top of funnel, and this gave us that.”

Founder, SellMyRide

SellMyRide

Read the case study

“We needed to reach the right investors and convert the interest we were creating. Provena booked the meetings and rebuilt the site that turns them into conversations.”

Founder, Hot Rocks

Hot Rocks

Read the case study

“We had contracted revenue inside two weeks. The system was paying for itself before we had finished onboarding.”

Partner, Optimo Capital

Optimo Capital

Read the case study

“Provena filled the calendar with the right sponsors and attendees and turned it into real revenue by day 30.”

Organiser, AI Automotive Summit

AI Automotive Summit

Read the case study

“From a cold start we had a steady flow of qualified automotive leads inside the first month.”

Founder, Ribit

Ribit

Read the case study

Currently accepting clients

Ready to fill your pipeline?

Book a 30 minute demo. We will map your ICP and show you the go to market system.

Three things we promise. In writing.

01.

Real numbers, every Friday.

Not vanity stats. Replies, meetings, pipeline. You see everything.

02.

Founders run your account.

Daniel and Max are in your Slack, not just an account manager.

03.

We work until the system lands.

We run the motion and tune the funnel until qualified meetings are landing.

Join 20+ B2B companies already scaling with Provena.

FAQ

Common questions, real answers.

Common questions about how we implement go to market and work with B2B teams.

Question index10

AnswersShowing 10 of 10

We work with B2B companies ready to scale. SaaS businesses, fintech firms, agencies, investment companies, and service providers. Our best clients have a proven offer and want a system that puts qualified meetings on their calendar every week.

No. Cold email is one layer of a go to market system. We implement the full motion across cold email, LinkedIn, organic content, landing pages and custom software, with a trained sales layer that qualifies replies and books the meeting. Then we tune the funnel so more of those meetings turn into closed deals.

Never. Every connection and opportunity we create is exclusively yours. We build true partnerships, not commoditized lead lists.

Minimal on your end. We handle the targeting, the sending setup, the outreach across all three channels, and the qualifying. You focus on closing. We sync weekly to align on strategy and results.

Most clients see qualified conversations within the first 14 to 30 days. Pipeline starts building right away, with closed deals typically flowing within 60 to 90 days depending on your sales cycle.

Pricing is scoped to your goals on a short call. Engagements use quarterly or six month terms with no 12 month lock in, and the written proposal confirms the exact fee, term, deliverables and measurement boundary before work starts.

We define the exact buyer and build a clean, enriched list. Not a bought list, not a scraped blast. Then we reach them across email, LinkedIn and content, the right touch at the right moment.

You get real numbers every Friday. Replies, meetings, pipeline. Plus access to your dashboards, so you see everything happening in the system.

The system moves fast. A trained sales motion qualifies the reply and books the call while the buyer is still warm. Then we watch the funnel and fix the leaks, from reply to booked to closed, so the close rate climbs over time.

B2B companies with a proven product, a clear buyer, and the capacity to handle new pipeline. SaaS, fintech, agencies, and investment firms. If you are ready to scale, we should talk.

Still have questions? Let's talk→