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Co Founder, Provena. Daniel leads product and outbound engineering at Provena. He designs the data, software and operating systems that turn complex market research into clear campaigns and reliable commercial workflows.
Reviewed and published by Daniel McGrattan
Go to Market
Filling an event with the right sponsors is a go to market problem. Here is the motion that books sponsor conversations and raises the funding behind the room.
Read articleAutomotive SaaS
A practical decision guide for automotive SaaS and service vendors that want to test dealership calling without pretending phone is a universal answer.
Read articleAutomotive SaaS
Dealers are skeptical, busy and ROI-driven. Here is the exact outbound playbook automotive SaaS companies use to book demos with them.
Read articleAutomotive SaaS
You do not need a floor of SDRs to reach dealers. You need a system that does what a sales team did, targeting, sending, following up and booking, without the headcount.
Read articleOutbound Playbooks
The pillar guide to B2B outbound — ICP, channels, copy, metrics and the build-vs-buy decision, with links to every playbook in the cluster.
Read articleAutomotive
The pillar guide to selling SaaS into the dealer market — role-based targeting, the store-level hook, channels and the land-and-expand motion, with links to every dealer playbook.
Read articleOutbound Playbooks
The step-by-step checklist that keeps cold email out of the spam folder, authentication, warm-up, list verification, spam words and bounce rate.
Read articleAutomotive SaaS
A practical lead-gen guide for dealertech and automotive SaaS teams: how to build a predictable flow of qualified dealer demos.
Read articleAutomotive SaaS
How automotive SaaS founders move from referrals and trade shows to a predictable, outbound-driven pipeline in the dealer market.
Read articleAutomotive SaaS
A booked dealer demo means nothing if it does not close. Here is how to run automotive SaaS demos that turn into signed deals.
Read articleAutomotive SaaS
Dealer decision-makers are busy and well-guarded. Here is how to actually get meetings booked with them at scale.
Read articleAutomotive SaaS
A single rooftop is a deal, a dealer group is a business. Here is how to sell automotive SaaS across multiple rooftops.
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